Critical Few Metrics

Critical Few Metrics

For this assignment we are to analyse our previous companies web site to identify three major specific items. We are to identify the critical few metrics are and explain why these were identified. Also we are to list what the companies macro conversions and micro conversions are.

The critical few metrics for GM

The macro conversions for the GM site would be a customer requesting a dealer quote or building a customized car from the web applications. By engaging in these activities GM is accomplishing a major goal and getting the customer highly engaged in a sales possibility.

There are many other micro conversions that can be had as well. A customer that subscribes to the web blog, has shown interest in the company. Another micro conversion would be having the customer browsing the discounts that may be available to them, or downloading a brochure on a particular car. These activities show that the users are engaged, even if at a lower level.