Reviewing the General Motors web sit for usability is our next assignment. During this review we look to see how usable the web site is by using a checklist for items found in our text. The checklist consists of 25 items that are categorized into 4 items (Accessibility, Identity, Navigation, Content).
For the most part GM did well on the scale, but there were a couple items of concern. The biggest issue was the use of flash/animations. When you first reach the site a background video plays. You are able to stop the video but it was confusing why it was running. The intro is over a minute long and plays a video with background music. After the video completes the web site rearranges and moves items from the bottom of the page to the middle. To compound the issue, when you click on each brand a different video will play.
The other issue that I had with the page may be a marketing decision, the logo or name is very subdued in the top corner of the page. The words "General Motors" blended in and the traditional blue box was nowhere on the page.
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