Economic Value

Economic Value

In trying to determine the value of web applications they will compare the amount of exposure that the web application provides compared to that of its offline counterpart. In the example of the Ford Mustang Customizer Facebook application you would be able to calculate the worth by comparing it to the cost of mailing a physical pamphlet to the customer.

To compare the costs, a pamphlet would cost 10-20 cents depending on the size, quality, and volume produced (PSPrint.com). Add to that the mailing costs of postage and an envelope, this could cost Ford nearly $1 per pamphlet mailed.

Each download and use of the Ford Mustang app is equated at $1 which could add up to several thousands of dollars, or more.