For GM the goal would be to identify those areas where either they can do damage control and spin bad publicity, or to find sites that can generate hype for new or upcoming products. By identifying those sites, maximum impact can be had by catering to those sites and giving them exclusive content.
Saturday, October 27, 2012
Measurement for Influencers & Thought Leadership
In trying to create a program that measures the amount of influence that identified sites would have key metrics need to be identified. For each site the number of Tweets, Facebook mentions, and comments on blog posts have to be included with the number of hits the site has. Using a grading tool for blogs, Twitter, and Facebook can show how much conversation the posts generate.
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How about the reveiw from buyers that in some tent can influence new buyers buy it or not
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ReplyDeleteAs i also notice that influence do not always have to be good, as i noticed and also you did as well these social media sites can be damaging. How do you repair the damage from bad influencers?
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