The event that I attended was a Lighted Pumpkin Trick or Treat Trail. For those that sponsored the event they should try to measure the impact of the sponsorship towards success.
The first thing that those involved would need to do is to create a goal of success. Since this is a community event and there were little opportunities to sell products or services they would have to rely on gaining better exposure and attitude.
To measure changes in attitude or recognition in this setting a sponsor could do simple before and after surveys. They could run a survey through parents of small children in the area to gauge interest and satisfaction in the company both before and after the event.
Another process that they could do is to pass out special coupons that are only used for this event. This would give them an idea of the number of people that they may be reaching and the interest in products they provide.
I like the coupon idea -- is there anything they could do to try to get people to identify their intent to purchase in the future?
ReplyDeleteI like the before and after survey idea. That is what LTU leadership program does when they put on community service activities and I think its very affective. That way you can get plenty feed back from a small to medium size group of people and expand your ideas each time you throw an event. Great post.
ReplyDeleteThe consumers opinion once again is vital, i do not think that many of the people that give these events do not put a lot of thought into it, because if they did the response would be greater and there revenues in the long run would speak for itself.
ReplyDeleteThe coupon is commonly means used to encourage users to participate in the survey.
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