Landing Page Testing

In reviewing a sample Troy-Bilt landing page for snow blowers, we are supposed to evaluate items that can be tested for improvement. We are then tasked to recommendations, actions for testing recommendations, and why.

The first item is to identify what could be tested for improvement. The first thing that would look at is layout, putting items that are across the bottom above other things. You could also look to make the snow blower selector, feature video, etc in a column instead of a row. Other things that could be tested are the wording of "Find your ideal snow blower" and the reminder text below it.

The specific items I would recommend for change are to remove or change the layout of the text in the middle of the page. It feels like too much reading to figure out what I am trying to click on.

To test the changes I would replace the wording with a highly recognizable picture with reminder text below it for each item. Placing the items in a single row could make them more consistent with the rest of the site. Once this is done a multivariate test could be conducted to place the different items in different areas on the page. This would show what items are getting favorable responses.

I would expect results of the test to show an increase of clicks on the snow blower selector or feature video, depending on which version of the elements is shown (picture vs text only).