Effects of Sponsorship
In this assignment we are going over a recent event that we attended, discussing any changes in perception towards the company because of the sponsorship, and find other companies that would have been a good fit for sponsorship.
Recently I attended a Lighted Pumpkin Trick or Treat Trail even put on by the township parks. There were many sponsors and groups that participated. Some of the ones that caught my eye were the local credit unions. There were three different credit unions involved, one of which I currently use. The acknowledgement that they were participating made me feel better about the company knowing that they were being an active member of the community.
One company that was missing was any of the large grocery stores. Meijer, Walmart, and Kroger were all absent. I would think that any one of these stores could have made a great impression with minimal commitment to show more community involvement. By a simple donation of some candy, decorations, or similar they could have made a large impact on the event.
Does the fact that none of the grocery stores sponsored the event negatively affect your perception of them? why?
ReplyDeleteGranger puts on a lot of events similar to the one you described. They provide the park land and give local businesses the opportunity to sponsor various things. Sometimes they are booths, sometimes rides. It really depends on the event. My father has sponsored a few rides at their yearly fair and I've gone to volunteer. It's really a fun way to get your name to potential customers.
ReplyDeleteI think sponsorship sometimes can't bring direct result on the sales, but it do bring the popularity, good impression and social influence.
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