Friday, September 28, 2012

SEO Review

For this assignment we are to use the information & techniques from the lectures and reading, analyze your blog for search engine optimization improvements.
  • What data did you look at?
  • What techniques did you use?
  • What are your findings?
  • How would you improve the SEO of your blog?  Use the data & techniques to prove your recommendations..
The first set of data that I reviewed was the traffic received from search results in Google Analytics. The results here were all zeros. At this point my site has not been clicked from any search results (not surprising since the assignments are direct links to posts).

Since those numbers were empty I then did some more looking in the Google Webmaster tools. This showed the rates of crawls and indexing of the site to make sure that was functioning. I also ended up linking the webmaster tools into Analytics to generate additional reports.

Since all of  my data was empty the real challenge would be to get content on my site that is relevant and have keywords that are effective in generating search hits.
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2 comments:

  1. Ning ZhuSeptember 29, 2012 at 6:58 PM

    From the analyze we still can find out a lot of things like what article is the most popular one, average time for page view.

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  2. Joshua OlveraSeptember 30, 2012 at 7:05 AM

    Richard,

    While the search metrics might not be useful, other metrics like BR%, time on page for a specific post, or some others like OS, browser, etc. could be useful.

    It is hard to fully leverage it, though, when our blogs are essentially "nonexistent" as far as search is concerned. :-)

    Good post!

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