Understanding Business Objectives & Audience - Blog Post Assignment

Understanding Business Objectives & Audience

In this assignment I will be re-using the company of GM from the first assignment.

Question 1: What are your Objectives? Increase sales of Electric/Hybrid vehicles.

Question 2: Who are your Program's Target Audience(s)? Individuals with higher income that are looking for new cars.

Question 3: What is Important to Your Audiences? Fuel efficiency, Styling, Reliability, Status

Question 4: What Motivates Them to Buy Your Products? Wanting a fuel efficient car, buying an American vehicle.

Question 5: What are your Key Messages? The hip and progressiveness of GM and how favorable GM is compared to other car companies.

Question 6: Who Influences Your Audience(s)? Major influencers are peers, traditional media, and websites

Question 7: How Do you Distribute Your Product or Service? The main channel would be through new car dealers.

Question 8: What Are You Going to Do with the Information You Get from Your Research? Assist marketing to determine which parts of social media are effective in reaching those looking at electric/hybrid models.

Question 9: What Other Departments or Areas Will Be Affected?  PR / Communications would be able to use the data to possibly use the same channels to bring additional messages to the market.

Question 10: What Other Measurement Programs Are Currently Underway? Unknown