- Prominence / location of the button on the screen
- By increasing the size of the button it could gain notice
- Moving the button on the screen to an area where it might be seen better
- Promoting the button (letting users know that it exists)
- In advertisement, make sure users know that the button exists
- Social media traffic
- Correlate Facebook/Twitter traffic by referral to identify those that may be clicking the button
- Online Advertisement traffic
- Correlate Ad traffic by referral to identify those that may be clicking the button
- Intra-site traffic
- Identify areas of the Ford.com web site where the traffic comes from that ends up requesting a quote
- Quote click form
- Identify if users are completing the form after they first click it.
Wednesday, September 26, 2012
Root Cause Diagnosis
This is a root cause diagnosis of the Mustang page on Ford.com and identifying issues why visitors are not using the "Request a Local Quote" button. Through analysis I was able to isolate the issues with clicks of the button to the following items:
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The button is too small and coyness, although that is a really important inforamtion for us we still ignore it in most time.
ReplyDeleteI thought you made some valid points about ways to increase the use of the button.
ReplyDeleteVery good Richard. It was hard for me to find the button even when professor worsam pointed it out. this is very critical. lol
ReplyDelete