Key Competitors

In researching the key competitors for General Motors I did some searches of keywords in Google Trends. I used a variety of different key words to get a different listings. I started with "General Motors", "GM", "Cars", "Trucks", and then went through some of the individual brands that are under the GM umbrella.

The most common related term through all of the searches was Ford, or Ford related. When searching for just Cars the top competitors that showed up were Ford and Honda and GM and all of their brands were missing.














When I switched to Trucks, Ford was the highest rated brand being searched followed by Chevy and Dodge.

I didn't expect much to show up specifically for GM since they act as more of a holding company with direction than a face for the product.

One thing that GM may want to look into is how to get each of their brands to be more relevant in the generic searching.