When reviewing GM on a regional basis versus its competitors both GM and Ford have a lot of traffic in Michigan. GM has a higher presence in the Midwest, while Ford has higher results in the south. Dodge on the other hand has a very high presence in the plains states and very little presence on the East coast. When including a GM sub brand, Chevrolet or Buick it shows that there is little traffic from New England or West coast.
When reviewing the related terms, bot top and rising, for the specific brands,all of the results seem to focus on whatever the brand is. There is very little cross brand related searches. Once I change the search terms to "Cars" the top hits are for used cars and related ideas such as craigslist. What did seem insightful and could use some work is when searching for "hybrid cars", those returned Honda, Toyota and Ford items and was missing any GM brands. "Electric car" returned similar results of Tesla and Nissan but missing any GM brands. The Volt however did make an appearance on the rising related list but was in the middle.
What are your recommendations to GM based on your analysis? How can they improve?
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