In the past year there have been several major developments in social media. First was the introduction of Google+ this was a direct competitor to Facebook. The other major change is the IPO of Facebook.
The release of Google+ has not been much of a success so far, but it will be a key service for Google to leverage for data mining and for their mobile services. This service is still in it's infancy and the marketing possibilities are still at a minimum.
The Facebook offering may have more important consequences. By going public Facebook has to be more transparent with their revenue stream and thus the marketing effectiveness will be questioned.
As stated in a previous post GM has identified the ineffectiveness of Facebook advertising and as result pulled their marketing. Other companies are also questioning the effectiveness and the accuracy of the statistics provided for the number of viewers/clicks that the adds are receiving. This trend will continue and is already effecting the stock prices for Facebook.
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ReplyDeleteI believe Richard that companies like GM would be questionable of the exposure that Facebook gives. Many use FB just to communicate with friends and family not necessarily to advertise and inform consumers of there products. So i understand why they would pull back ads using Facebook for media exposure.
ReplyDeleteRick,
ReplyDeleteI agree -- now that Facebook is responsible to shareholders, the game could change significantly. Personally, I think Google+ will eventually be a major success (and Google knows it), they're simply waiting for Facebook to make that one major misstep.
Good post!
I think the most important advantage of Google+ is combined with search service. But now, the latest news shows Zuckerberg prepare develop it own search services.
ReplyDeleteThis should be a interesting battle :P
CNET News : Facebook hard at work on search
http://youtu.be/4qYB8gy8Hhc
I've seen twitter to be a growing trend in social media. It allows an organization to quickly advertise and see what people are saying about their product. It also feel it requires less 'commitment' than sites like facebook and google+.
ReplyDelete