- First would be to identify those items that are selling the most and putting those as top results.
- Next would be to identify the other items that are purchased by customers that have landed on this page. This can create a cross selling opportunity by highlighting items such as purses or jackets that were bought at the same time.
- I would also review the links that were getting from here to see which links were getting the most clicks. This could identify other areas that are being neglected, or that should be defaulted in the search area when creating the landing site.
Friday, September 28, 2012
Landing Page Improvements
When analyzing the landing page of the purple boots page at Amazon there are a couple items that would be of particular interest.
Subscribe to:
Post Comments (Atom)
How about the keywords that searching the most? I think that also improve the trend.
ReplyDeleteI like the idea of putting the top selling items first. I see your second bullet point done quite often on Amazon but that is usually when you are looking at a specific item. I think the page could have also benefited from more filtering as well as a stricter search. Shoes and images of black boots were shown, neither of which are 'purple boots'.
ReplyDelete