When a mobile user tries to use the GM web site they are most likely not going to be looking for the same information as the desktop user. When a user is connecting from a mobile browser they will be likely looking for a specific piece of information. They may be looking up certain model features or pricing. When you are on a desktop a person is more likely to be doing more in depth research and looking into the company.
The mobile experience on GM.com is quite poor from what I could tell on my phone. The main site is jazzed up with a flash experience that doesn't work very well on mobile devices.
To measure the mobile experience on their site they can get a browser breakdown of the pages viewed by mobile browsers. This can show the areas that are trying to be used by mobile users.
I would suggest that GM redesign the mobile site to simplify the menus so that it is more user friendly. They should shrink the layout to fit on smaller screens easier. Some of the images need to be resized as well to better fit the screens as well. Once they perform analysis they can also put some of the more common requested pages put on the home screen as well.
Nice post. I agree with you that simplifying the website would be the way to go. Most people using their phones want to access information quickly and don't want to wait for things to download.
ReplyDeleteOn the computer, Flash is a very attractive site elements, but on a mobile device, it often can not work properly. But now, more and more sites start using Html5 instead of flash, because it can work on mobile devices.
ReplyDelete