The first step in the process is to identify the mission of the organization. The CAHS states their mission statement as:
"At the Capital Area Humane Society, we are passionate about animals. Our mission is to promote the humane treatment of companion animals through protection, placement, education and example. Our wide variety of programs and services exist to serve the animals and the people of the mid-Michigan community."The objectives are then to take measurements that will identify promotion of humane treatment of animals and the placement of abandoned animals. To accomplish this, the rate of incoming animals can be compared to successfully placed animals. Another measurement could be the education level of ethical animal treatment to animals done through a survey.
The next step is to identify the audiences or stakeholders to the CAHS, then to prioritize them. For the CAHS the audience can be focused on several groups. From the most to least important are: Individuals that shop at pet stores are visit the zoo, also known as animal lovers. Area families with children, this will target the education group.
To establish a benchmark of success or failure the CAHS should be comparing the adoption rates and attitudes of the community compared to similarly sized cities. Surrounding cities should also be compared to account for geographic reasons, but the similar cities will be important as well even if not local.
The metric that should be chosen for the mission would be an adoption ratio of those animals that are successfully adopted compared to the number that are either euthanized or moved to other shelters. The metric for the education of ethical care would be the results of a survey that gets opinions on topics of dog fighting, what constitutes neglect, or proper care for animals. Other media coverage could also give insight on this.
By measuring the change in perception from before and after a given time period results can be analyzed. Changes can then be made to counter the results found. After the changes are completed another round of analysis should be done to confirm gains or losses.
Capital Area Humane Society, http://www.cahs-lansing.org/index.php/about
That is awesome and i wish every one cared about animals as you do, we must continue to find suitable homes for them which will help the animal and give companionship for the owner.
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