Twitter Measurement

I chose to review the GM twitter account. The posts that I reviewed all seemed very corporate oriented and not much pizzazz. The discussion focused around sales numbers, corporate money, and executive positions. While this is not relevant for the majority of the public this is consistent with who would be following the auto maker. For those that are more of a car enthusiast they would follow a particular brands feed instead.

Using TwitterCounter, comparison of GM to Ford and Chrysler, GM has grown from nearly 63,000 followers to almost 73,000 followers in the last 3 months. Meanwhile Ford has grown from 144,000 to 166,000 and Chrysler has grown from 37,000 to 43,000. All three of the companies have made growth in the three months and the numbers are to be expected. While the Ford blog is larger, they have brand loyal followers that GM would only have on their Chevy, Cadillac, or Buick brands.

To compare the retweet and message amplification I used Retweetrank and found that GM is ranked 63,59 while Ford and Chrysler are ranked 111,141 and 35,056 respectively. I wan't clear as to how the ranking was calculated but it seemed odd that GM and Chrysler would be higher ranked than Ford unless the number of followers was calculated into the equation.