Context is Queen

Below you will see a hypothetical report on search traffic for my site. There are several things that need to be done to make the information useful. 

The report shows 6 months worth of data for visits to the site. As the report sits there is little to see other than there is a weekly dip and that traffic is consistent. Unfortunately it is hard to tell if this is good or bad. A comparison to competitors or a year to year comparison would make this more effective. Without a context it is hard to tell if this weekly trend is good or bad. The competitors may not see this same type of traffic difference which could lead us to try to find solutions for the weekend dips such as add new content or offer weekend exclusive sales.