In reviewing the content analysis for the Capital Area Humane Society (CAHS) I found that they are positively received by most everyone. There were a couple news articles relating to them and all responses were positive. They seem to be making an impact in the community through getting addition legislation passed to stiffen penalties for dog fighting related crimes and changing the attitudes towards this activity.
The social media items that I found were also quite positive. The reach in Facebook seems quite well with nearly 11,000 people "liking" them. Each individual post is getting around 100 likes as well, with good conversations of several comments.
One area that I had concern with was the YouTube presence. The have very little content and what they do have posted is around a year old. The videos contained some information on specific pets, but nothing about the operation. They were not getting much traffic for the videos either.
The recommendations that I would have for them is to expand on the YouTube coverage. Get more active content available for both the pets and the operations. The videos could be easily linked to from the Facebook feed that is already successful. The attachment that a person can have over video would seem greater than that of a picture. By gaining the attachment for specific pets, they could create greater adoption rates.
I use similar non-profit organization as yours, they are all annimal protecting organizations. good post!
ReplyDeleteNice post...I am definitely a fan of the CAHS. They definitely do a lot in the way of taking care of animals. I also they do a good job in the community about animal care and safety.
ReplyDeleteCool -- 100 likes on FB posts is pretty good engagement. Are they using video on Facebook? Maybe they've found that is better than YouTube for them (although I think they probably could leverage YouTube as you suggested because then the videos could be used in more places).
ReplyDeleteI have never heard of this organization. This is very interesting. great post.
ReplyDelete